SVB Navigation & Information Architecture Redesign

🚧 Under Construction

Scope

  • Card Sort

  • Treet Test

  • User Testing

  • UX Design

  • AB Test

Overview

Silicon Valley Bank tended to operate from an internal-only perspective. This was obvious in the lack of user-friendly language and the information architecture and navigation of the site. We stepped in to help ground every step in user research.


 
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